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Mulan is to go on demand October 6th, making it non Disney+ exclusive. That’s kinda... off, since they had people buying it thinking it was only going to be on Disney+....
guess they weren’t happy with the Disney+ money only. Made 60.9M so far box office.
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so the box office total was low and remember, theaters take a cut of that revenue.
now for disney+ disney got to keep a whole lot more of whatever it made. they never made a statement and black widow + other big theatrical movies are still on track for theaters assuming that theaters are still a major thing.... so disney couldn't have been happy with how much Mulan made.
(apple keeps 30% of revenue made off all apps so I assume any Disney+ sub or purchase there will get Apple a cut.
The movie tanked. Even bigger than Cats given the budget? I hear nearly 300 million in production costs and that doesn't include stuff like marketing.
Why do we fall? So that we can learn to pick ourselves back up again.