Someone post some actual false advertisements for this movie

[Wrightfan]

BAN-ZI? Really Mr. Announcer?

[DGFone]

These announcements were for the 1994 re-release. So they were made in the campy 90s, and I also think that they still wanted to downplay the darker aspects of The Lion King so that it can still be compared to the lighter Disney movies of that era.

[BlitzRogue]

Well not only did they show the lighthearted scenes but they also put lighthearted music in it and, by doing that, they kind of are insinuating that it does have a comedic tone throughout instead of a dramatic tone throughout (which we all know it really does).

And I think it counts as false advertising because they are still promoting and, therefore, advertising the movie by making it look like what it isn't really like.

What? Were you expecting them to play the Mufasa-death music while showing clips of Hakuna Matata? That just wouldn't work at all. :/

[mraspiringactor]

People, ads should have the tone of THE MOVIE not have a completely different tone altogether! If it doesn't, it is false advertising because, by doing that, they are suggesting the movie is completely different! Also they could've shown other clips while playing, I don't know, the Busa music, the Simba climbs up to Pride Rock music, or other big, bombastic music (you know big and bombastic which is the tone of the movie).

Also not all 90's ads for movies were campy or comedic. I mean look at this spot for The Shadow (which came out the same year):
http://www.youtube.com/watch?v=EG0wojmRvVI

That's not that campy. OK so maybe it's a slightly different target audience (though those in this movie's age group probably saw it regardless) but still it's not like all movie ads were comedic and campy during the 90's. The only reasonable explanation I can see is DGFone's explanation that they wanted it to be seen as any other Disney movie.

Though there was this trailer in 2002 which did implicitly state it as a comedy (the narrator refers to mostly every character, even the non-comic relief characters, as "the funniest animals in the jungle"):
http://www.youtube.com/watch?v=COx3pDHT5-8

[BlitzRogue]

Though there was this trailer in 2002 which did implicitly state it as a comedy (the narrator refers to mostly every character, even the non-comic relief characters, as "the funniest animals in the jungle"):
http://www.youtube.com/watch?v=COx3pDHT5-8

Well, fine. Why don't you go sue Disney for false advertisement over -this- commercial? The others in question did no such thing, so I really don't see why you're trying to make a big issue out of this.

[mraspiringactor]

Sorry if I overreacted-I was just trying to defend my opinion (and the opinion of the guy who uploaded the video).

And I still do believe that, if the trailer does have a completely different tone than a movie, it is false advertising.

[SweetNala]

Those commercials are insulting to TLK

[WindAnnWise]

Those commercials are kind of bad.

[AdAstrα]

Gotta love commercials in the 90's xD So incredibly cheesy!

But they must have made people interested somehow because evidently lots of people did go and see it.

[SnowyCheetah]

The only false advertising I saw was "It's your last chance to see your favorite movie one more time."

How dare Disney not be able to predict the theatrical re-release of their films more than a decade into the future!

^ lol'd

Those commercials are insulting to TLK

Not really, they just choose to point out the less dramatic aspects of the film.