Lion Guard Catchphrases

Why are they all of a sudden pooping up with so many African catchphrases? I guess it must be for the kids but seriously, for me they are so annoying! except maybe when Bunga sang about his, that was kinda catchy!
https://www.mylionking.com/forum/
https://www.mylionking.com/forum/viewtopic.php?f=179&t=47713